From a nationwide perspective, China's washing machine market penetration has exceeded 76%, which has more than 96% of urban markets, rural markets have been more than 53%; with the country to carry out home appliances to the countryside, expanding domestic demand policy, washing machine companies will look to embrace a greater consumption potential of rural markets. In the next few years, China's washing machine market demand growth will mainly come from the first demand, and the rural market for the first time, as well as the upgrading of urban and rural market demand, the entire washing machine market demand in the next few years will continue to maintain a moderate growth potential.

2010, China's washing machine total sales of about about 50000000 units, an increase of nearly 30%, the highest growth rate hit a record level; of which about 33000000 units sold, an increase of about about 16000000, exports 28% units, an increase of more than 30%, a record high growth rate.

From different products, in 2010 the total volume of China's drum washing machine reached about 11000000, an increase of more than 50%, accounting for the proportion of washing machine market sales increased from less than 20% to 20%. Among them, the fourth quarter sales were more than 1100000 units, the total sales of washing machine market share was more than 21%.

Water saving will become the focus of future development direction of washing machines, washing machine industry goal mainly covers the three major directions of energy saving, product features, green design. In the technology roadmap of China household electrical appliances association prepared the refrigerator, air conditioner, washing machine, is energy saving aspects, developed a 2015, impeller type double barrel washing machine to national energy efficiency 2 level and impeller type full automatic washing machine to national energy efficiency grade 1, energy efficiency grade 1 drum type full automatic washing confidential to the a + level power consumption, water consumption demand, the drum type washing one confidential to GB/T23118 national standard A-level power consumption, water consumption demand. By 2020, the drum washing machine to EU a + + + level power consumption, water consumption demand, the impeller type full automatic washing machine to GB a + rating power consumption, water consumption demand, the drum type washing and drying integrated machine reach GB a + rating power consumption, water consumption demand. In the product function, the development direction of the washing machine is the large capacity, low noise, low vibration.